Brand Identity & Campaigns

MICHAELS: Maker Place Brand Identity

In 2022, Michaels launched Maker Place. An online marketplace for crafters and customers looking for handmade goods. In support of the launch, I led a team of designers to develop the visual identity of the internal brand.

MICHAELS: Holiday 2022 Campaign

The holiday campaign for 2022 was the beginning of a new approach to creative work. Together with a senior designer, I led the creation of the Q4 visual identity that spanned the major marketing events for the season.

MICHAELS: Back to School 2022 Campaign

The Michaels brand is all about fun and creativity. That value was at the center of our 2022 BTS campaign. Bright colors, playful doodles, and a clean design were our foundation to bring that joy to the marketing campaign.

MICHAELS: Camp Creatology 2022 Campaign

The foundation of a great campaign is collaboration. This concept was developed with talented product designers who joined forces with the design team to produce a campaign that aligned from product to marketing in beautiful detail.